About LeAnne

B.A. English, University of California, Santa Barbara, June 2006

• Specialization in American Cultures and Global Contexts

• Coursework in Spanish, French and Italian languages

• Copywriting: Seasoned copywriter with years of experience in the beauty and fashion industries. Skilled in creating branding, marketing and advertising copy for seasonal campaigns and promotional assets, including PDP, email, web (home page banners, landing pages, curated pages, pop-ups, modules, display banners, targeted ads, loyalty programs, UX experiences), social (Facebook, Instagram, Twitter, Pinterest, YouTube, Snapchat), retail (in-store signage, inserts, packaging), POP, OOH, and DM.

• Long-Form Writing: Columnist, web writer and contributor to lifestyle, culture, beauty, fashion & style, health & fitness, behavioral health, community, philanthropy, entertainment and marketing content in print and web-based publications. Press writing experience in magazines, newspapers and online media. Script writing and voiceover experience.

• Editing: Expert copy editor and proofreader for publishing, marketing/advertising collateral, educational, and agency work. Quality assurance specialist on web, interactive and DM collateral. Editorial project manager on several academic, professional development and literary publications. Also skilled in editing nonprofit, corporate, and legal materials. Expert proofreader/copy editor skills regarding grammar, spelling, punctuation, content, format, coding, design and layout.

• Internet/HTML/Desktop Publishing: Skilled in HTML/CSS editing, cross-browser and device testing, Squarespace, Builder, WordPress, Dreamweaver, Blogger, Content Management Systems, FTP site exchange and social media platforms. Experience with Figma, JIRA, Umbraco, UNOapp, and Aprimo.

• Expert level with The Associated Press Stylebook, 57th ed.

• Expert level with Chicago Manual of Style, 17th ed.

• Experienced with Gregg, MLA Style Guide, and American Psychological Association, 6th ed.

• Expert level with Merriam-Webster’s Collegiate Dictionary and Webster’s New World College Dictionary, 5th ed.

• Social media outreach, including Instagram, Facebook, Twitter (X), YouTube, TikTok, Pinterest and Tumblr

• Figma, Asana, Wrike, Robohead, Basecamp, Aprimo, Box, Dropbox, AtTask, Rendezvous, and Slack

• Expert level with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, and Teams)

• Adobe InCopy, InDesign, Illustrator, Photoshop, and Acrobat

• Apple Keynote and Pages

• Google Docs, Google Slides, Google Sheets, Google Analytics, TrackMaven, Tableau, and Exact Target

• Both PC and MAC proficient

• Skilled in Search Engine Optimization (SEO) writing

• Moderate level of Spanish proofreading

• 70–80 wpm